Holly Willoughby has continued with her pledge to wear a festive outfit every day of December as she channelled a festive elf for today's This Morning look.
Holly, 39, started off her festive fashion yesterday - a day early - and today she continued the theme.
The mum-of-three wore a red and white jumper from Rixo and teamed it with black trousers from Sezane.
Holly changed up her hair as she wore it up, in a break from her usual flowing waves.
She finished her look with black stilettos and told her followers what had inspired the outfit in her Instagram caption.
Holly said: "Morning Tuesday... feeling inspired by #elfontheshelf fashion today... #jollyhollychristmas See you on @thismorning at 10am... knitwear by @rixo.. trousers by @sezane "
Elf on the Shelf is an increasingly popular phenomenon where an elf appears in your house on December 1.
The Elf reports back to Santa every night to say whether the child in the house has been naughty or nice.
And after his nightly visit to the North Pole, he returns to a new spot in your home every day.
Holly is one of the many parents that participates in the tradition as she has previously posted a snap of the elf on her Christmas tree.
And Holly's followers were quick to comment on her latest look.
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Lilyrussobah said: "Cuuuute...you’re like Mrs.Claus."
Sandrabrown793 said: "Happy 1st of December. Looking gorgeous as usual xx."
rolandburbridge said: "Morning Holly, Scrumptious."
And elsiewears said: "You look gorgeous! Loving the top."
*This Morning continues at 10am on ITV tomorrow
