Holly Willoughby was left in tears today after This Morning producers orchestrated an elaborate April Fool's Day prank.
The 38-year-old presenter was hosting the makeover segment of the I TV show when the woman involved - 'carol' - saw herself for the first time - and she was not happy.
As Carol broke down in tears after her 'glam-squad' transformation was revealed, Holly rushed to console her, telling her she looked beautiful in her pink crushed velvet dress and white cowboy boots.
Carol said she wanted to leave, her husband 'Pete' rushing to her side as they stormed off the show into a car.
And in a further twist, the car then smashed into the side of the studio causing smoke to emanate from under the hood.
As Holly and Phil tried to continue it was then revealed to Holly she had been part of an April Fools' Day prank and Carol and Pete were in fact actors Amy and Leo.
Phillip Schofield horrified after everyone falls for Chris Moyles' April Fool prank
Holly said she was shaking as she wiped tears of laughter away from her eyes, saying she needed a gin.
She said: "I am so glad it wasn't real."
But it wasn't only Holly who was duped by the chaos as fans Tweeted the show to say it was one of the best pranks they had seen.
One said: "OMG totally fell for that #AprilFools on #Thismorning That lady is an amazing actress she needs an Oscar!!"
Another said: "Give that lady a tv series ! Amazing actress ! Totally believed it..."
ITV Good Morning Britain viewers convinced Gemma Collins' announcement is an April Fool
A third said: "BEST APRIL FOOLS EVER! I couldn’t get my head around why they put that awful unflattering dress on that poor woman."
A fourth added: "Fooled big time!!!!... Still laughing"
*This Morning is on ITV1, weekdays and Sundays from 10:30am
