This Morning host Holly Willoughby was in fits of giggles on Tuesday's show when her pal Emily Atack did a rude impersonation of her.
Emily's new ITV2 sketch show, The Emily Atack Show, features a host of celebrity impressions including one of Holly.
Emily gets Holly's voice and giggle down to a tee before loudly breaking wind as her presenting slot ends and the adverts begin.
Holly could not stop laughing as Emily regaled her with the impression their live video call, complete with the fart.
"How did she know that in the breaks I have terrible flatulence?" Holly joked.
"Thank you I think, not so much a form of flattery but a form of flatulence!" she added.
Emily explained: "I made you do that because I thought to myself, when you think about the Queen for example, the one thing we can't imagine the Queen doing is farting.
"Something I have always wondered, does the Queen fart?
"Then I thought, what is the one thing we can't imagine the Queen of telly doing?
"I could have easily done a sketch about you laughing at a naughty joke, or giggling, but I wanted to do something that I cannot imagine you doing.
"Well farts are funny, they are always funny!" replied Holly.
As Emily's interview ended as she once again impersonated Holly farted, Phil Schofield remarked to Holly: "Oh you just did?"
He teased: "I couldn't resist, I cant tell you how restrained I have been throughout the whole thing then, the things I could have said!"
"Oh really? Well right back at ya!" laughed Holly.
* This Morning airs weekdays on ITV at 10am
