Holly Willoughby was left feeling disappointed on Wednesday's This Morning after finding out one particular competition winner wasn't single.
As Alison Hammond revealed she was in Sheffield for the Dosh on your Doorstep competition segment, she looked delighted as a man named Callum opened his front door to her.
Admitting he was in shock, Alison was giddy as she explained to him why she was there and proceeded to ask him some questions in order for him to win £1,000.
Mum-of-three Holly clearly noticed a spark between Alison and Callum and started thinking about playing matchmaker.
However, once Callum realised he had won the £1,000, Alison asked him how he was going to spend it.
Revealing he's not actually single, Callum said he would be putting the money towards a holiday deposit for him and his "missus" and the kids.
As the camera cut back to the studio, Phillip Schofield remarked that Callum was married, to which Holly replied: "I know, I got quite excited then!"
But she wasn't the only person who spotted the chemistry between Callum and Alison, as This Morning viewers also took to Twitter to comment.
"Holly was just as gutted as all of us when Colin said he was married #ThisMorning. There was definitely a spark @AlisonHammond," one person tweeted.
A second added: "Ahhh damm when he said holiday for the kids & missus, I was shipping him with Alison! #ThisMorning."
A third viewer joked: "As soon as he mentioned “the Mrs” Alison regretted giving him the money #ThisMorning."
A fourth person posted: "I think Alison might have a bit of crush this morning ! #thismorning," while a fifth added: "Alison PROPER fancies him #ThisMorning."
Someone else suggested that Callum could replace Dermot O'Leary and tweeted: "Can’t we petition for Callum to join Alison on the Friday slot, that was bloody funny. He’s cool #Sparks #ThisMorning."
*This Morning airs weekdays at 10am on ITV.
