Holly Willoughby gives snogging advice to Alison Hammond on Celebs Go Dating

Holly Willoughby gifted Alison Hammond with some words of wisdom on snogging tonight on Celebs Go Dating.

The 45-year-old presenter visited pals Holly, 39, and Rochelle Humes, 30, in the This Morning studio as part of tonight's episode of the E4 dating show.

Confessing that she wasn't sure whether to snog her date, Rochelle and Holly tried to persuade her to go for it.

Holly questioned "why not", adding: "What's holding you back? It's only snogging!"

Rochelle said that she was in "total agreement" and that she should have snogged him "if she felt the urge to".

Holly Willoughby gave Alison Hammond some tips on snogging tonight (Channel 4)

Alison spoke to pals Holly and Rochelle about her date (Channel 4)

An aghast Alison insisted that it was "too soon" and that she was still "getting to know him".

"But do you want to snog him two dates in?" Holly probed.

As Alison refrained from answering, Holly exclaimed: "What's wrong with you?!"

The pair tried to encourage her into taking the next step (Channel 4)

"I feel like you're closed off a bit," Rochelle agreed as Holly demanded she "open up".

Holly insisted: "You should kiss him, it's only a kiss!"

Alison asked: "With a big of tongue?"

Rochelle went one step further as she quipped: "You should rip his clothes off!"

*Celebs Go Dating returns tomorrow at 9pm on E4