Holly Willoughby was hit with more Ofcom complaints over the plunging gown she wore for the first episode of Dancing on Ice.
Since the episode aired two weeks ago more people have contacted the regulator to complain about Holly's outfit.
52 unhappy viewers have contacted Ofcom to complain about the mum-of-three's show stopping pink gown, adorned with crystals and feathers - reports Mirror Online.
After the first episode aired on January 17, the broadcasting regulator confirmed it received 341 complaints about the ITV show, with most regarding Rufus Hound's cutting remark about the government's failure to feed hungry school children.
But others were more concerned about Holly's outfit, with some claiming it was inappropriate for the show.
Another said: "Why doesn’t Holly dress appropriately for being at an ice rink. What a totally inappropriate outfit!!!"
A third said: "Is that dress appropriate for a family show."
And a fourth commented: "I don't think Willoughby should be wearing that dress on a family show at 6pm!"
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Holly refused to listen to her haters however and made an epic comeback on the second week of the ITV dance competition when she stole the show in a beautiful white gown adorned in feathers.
Holly was hailed ‘stunning’ by fans after she posed in the ethereal gown on Instagram.
*Dancing On Ice continues this Sunday at 6pm on ITV
