Holly Willoughby stole the show when she promoted the launch of her new book by dressing up as Annie and singing Tomorrow.
The This Morning host took to TikTok wearing a curly red wig and bright jumper as she lip-synched to the iconic song while holding a copy of her memoir, Reflections.
Holly got right into character as she sang along to the showstopper whose lyrics include: "Tomorrow, tomorrow, I love you tomorrow, you're only a day away."
Holly even went so far as to make sure she was lip-synching on the front of her book as her cover pic had a pair of moving lips superimposed onto it.
The presenter's adorable video was of course not just for fun as Holly's lifestyle book Reflections goes on sale today.
The mum-of-three describes the book as a celebration of how "inner and outer beauty can work together in perfect harmony".
She said: "Now, I’m finally at a point in my life where I can see a little more clearly and I want to share my truths in the hope that maybe they’ll help you too.
"I hope this book will start conversations, whether they’re about how to find your signature lipstick, reclaim your sexuality, or treat yourself more kindly – and, ultimately, what it means to feel beautiful, confident, complete."
Holly has invited fans to a live show in November in which she will be celebrating the launch of her new book while sharing how she learned to live a "fuller, happier life".
The host will be talking about her autobiography Reflections as well as her life hacks at the Barbican theatre in London in an event which encourages guests to "celebrate" being themselves.
Holly said she'll be "chatting about everything I think might help you find your way to celebrate yourself-whether that’s finding your perfect lipstick, listening to your intuition or simply finding time for you."
The TV star is also finding time for herself with her new venture Wylde Moon which launched this month.
The wellness site, which is said to "curate, create and share" features a range of items including a £65 tomato-scented candle.
Remarkably, the businesswoman is set to make a whopping £12million from the venture.
The business-savvy presenter is described as a "serial entrepreneur" by PR expert Hayley Smith, of Boxed Out PR, who says Holly could clean up from the world of wellness.
“First, Holly isn’t just a TV presenter, she’s a serial entrepreneur with several businesses already under her belt, including lifestyle brand Truly. So she understands industry and demand,” she told the Metro.
