Holly Willoughby channelled her inner air hostess today as she showed off her latest outfit for This Morning.
Holly, 39, wore a short blue denim dress from Claudie Pierlot with a white roll neck from All Saints and white ankle boots from Kurt Geiger.
The mum-of-three wore her blonde hair up in a low pony, in a break from her usual style of her hair down in waves.
This Morning star Holly shared the snap to Instagram and encouraged her followers to "come fly with me"
Holly is following in her mum's steps as Linda was an air hostess herself.
Holly captioned the post: "The exits are (arrow emjois)... come fly with me at 10am on This Morning We are doing denim today in our fashion item, denim doesn’t have to mean just jeans! Dress by Claudie Pierlot roll neck by All Saints boots by Kurt Geiger."
And her followers were quick to comment on her latest outfit.
stu69ball said: "Blooming heck! Looking fab-you-lous, gorgeous."
HollywillsUK said: "Taking after your mum and becoming an air hostess"
thewill_davis said: "Adorable! Kinda mod/60’s vibes with the boots! Gorgeous! Have a great day."
the_craigt said: "This is a mix of 70’s chic with Britney’s Toxic video."
Yesterday Holly changed up her outfit as she diverted from her usual way of picking outfits.
Mum-of-three Holly wore a pink floral midi dress, with her blonde hair down and finished her look with a pair of nude stilettos.
Holly shares a snap of her outfit everyday before the show, but she has been criticised previously for never wearing the same thing twice, and for encouraging unsustainable fashion.
But yesterday Holly opened up in the caption and said that she had hired today's dress in a bid to be more sustainable.
She captioned the photo: " Morning Monday... Grey day = pink dress! @joechef_ is making a chicken noodle soup on @thismorning today and I can’t wait!!!
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"See you at 10am... thanks @danniiwhiteman for finding this rental dress from @hurr... such a great way of injecting your wardrobe with something new that doesn’t only get worn once or twice... #Sustainablefashion.
*This Morning continues at 10am on ITV today