Holly Willoughby channeled her inner Bond girl as she emerged from the sea soaking wet in a plunging white swimsuit.
The This Morning co-presenter, 38, shared a snap from a holiday in Portugal with her family.
In the picture, she could be seen climbing back on board a boat.
The photo also shows her son Chester on the deck, pointing into the distance and Holly captioned it: "'Mummy, look, shark!' #hethinkshesfunny ."
Fans were quick to pile praise on the star, with several comparing her to a Bond girl.
One wrote: "Love the Bond girls swimsuit" and another referred to Dr. No siren Ursula Andress, adding: "Like Ursula andres [sic] all over again."
Others even said Holly looked liked screen icon Marilyn Monroe in the sexy swimsuit.
Her two sons, Harry and Chester, wore matching yellow Pink House Mustique swim shorts - valued at £93 each.
Holly has caused a fuss before with her swimwear. In April last year, the shops were packed with customers trying to get a hold of her £120 G Hunza bubblegum pink swimsuit she wore on her 2018 summer break.
Holly was on holiday in Portugal with her husband Dan Baldwin and their three sons as well as her co-presenter Phillip Schofield.
They were also joined by Rochelle Humes and her husband, Marvin Humes of JLS fame, as well as Holly's I'm A Celebrity co-presenter Declan Donnelly.
Dec presented the show last year with Holly after his usual partner, Ant McPartlin, quit work to focus on his rehabilitation following a drink-driving conviction.
Ant is set to return to the Aussie jungle later this year, but rumours are swirling that producers want to bring Holly back for a more permanent role as she was such a hit with the show's fans.
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