Fans of Holly Willoughby's style know that anything worn by the TV star is sure to fly off the shelves.
And following Holly's appearance on the Bafta red carpet in a stunning royal blue gown , fashionistas will be rushing to bag their own version.
Shoppers will be pleased to hear they can get a hold of an incredible copycat version of Holly's dress - and it won't break the bank.
While the I'm a Celeb presenter's version, which was designed by Maria Lucia Hohan, cost upwards of £1000, the high street store's impressive version is a fraction of cost.
James Bond scenes for new movie to be filmed in Scotland
Currently asos.com for £68 the dress, which comes in sizes UK6 to UK16, features some very similar detailing as the original including gorgeous Grecian draping and a seductive slit.
Holly's stylist Angie Smith shared the bargain version on her Instagram earlier this morning - so we know it has the super stylist's seal of approval.
The ASOS dress boasts a halter neck and stretchy back for a comfortable fit, while the lower half is finished with a beautiful sheer chiffon.
Emma Faulds: Kilmarnock residents light candles at their windows for missing woman
An added bonus is that it does not appear to be as sheer as Holly's version, meaning we can slip into the dress no matter how many BBQs we enjoy over the expected heatwave .
The incredible value gown is on sale just in time for the influx of summer weddings and is sure to be snapped up quick by those looking for affordable wedding gowns, bridesmaid dresses and wedding guest outfits.
