Holly Willoughby has admitted that she avoids saying what she really thinks on This Morning so that she won't be swept up in a cancel culture storm.
The presenter, who hosts the ITV show alongside Phillip Schofield, said that saying what she really thinks simply isn't worth the social media abuse she could receive in return.
She wrote in her new book Reflections: "To fit in with other people’s expectations of me, I have ended up simplifying myself and swallowing my voice so that I stay in the pigeonhole I’m expected to sit in.
"This can mean watering myself down. The moment you have an opinion or come down hard on one side of a debate or the other, in somebody’s eyes it will be seen as controversial or wrong."
Holly waters down her opinions in a bid to avoid backlash that could result in people calling for her to be cancelled.
And she said it's all to do with the fact that she wants to continue providing for her three children, who she shares with husband Dan Baldwin.
Holly continued: "So I err on the side of caution because I want to go home and be a mum and focus on other things in my life.
"To go out on a limb and to speak your own truth can be scary, so it’s easier just to use other people’s words and thoughts and opinions.
"But every time you do that, you lose sight of your own. You don’t know what you want anymore. You don’t know how you feel."
One person who Holly is never afraid to express her true opinion to is husband Dan, who she says she'll argue with over what to watch on the telly.
The star admits she takes it very personally when he asked her what "s**t" she is watching when he walks in the room.
She told The Sun on Sunday : "If I’m watching something on TV and my husband suddenly asks, 'Why are you watching this s**t?', it’ll spark something deep inside and I will get disproportionately angry about it.
"My husband absolutely isn’t trying to control me, but I’m getting a really strong reaction, so maybe I’m worried about control in my life.
"Maybe that’s a sign that I still need to address the issue of control."
