It's her 40th birthday week and Valentine's weekend so of course Holly Willoughby was going to ramp up the wow factor for the latest episode of Dancing On Ice.
The popular TV presenter looked like a princess in a sweeping silk pink gown with feather detail.
Fans were dazzled by the delicate Iris Serban dress and the compliments came pouring in.
"Happy Valentines day!" said the designer.
"Beautiful @hollywilloughby wearing our pretty pink chiffon silk gown @dancingonice!"
Holly shared a photo from backstage at Dancing On Ice on her Instagram.
Coronation Street star Helen Flanagan told Holly: "My fave dress so far."
"Sooo pretty!!!!" gasped another follower.
"Fairytale pretty," said another.
"What a queen," praised another fan.
"Omg Holly! Getting total princess vibes," exclaimed another.
"Princess Holly," said another follower.
Another said: "Awww, I bet you feel like a princess every weekend in those gorgeous dresses."
Another Instagrammer commented: "Omg the dream dress."
"Perfect in pink!" wrote another.
For Valentine's Day the Dancing On Ice and This Morning host shared a rare snap of herself and her husband Dan Baldwin with her seven million Instagram followers.
Holly wrote 'My' alongside a love heart emoji.
