Nearly half of Brits believe that being a gamer is a real career, a recent study conducted by Beyond NRG has found.
The research conducted last month, reported that nearly three quarters (71%) of respondents think that gaming is being taken more seriously than ever before, with just under half (47%) labeling esports gamers as celebrities.
When questioned 43% knew who famous YouTube streamer Pewdiepie is, yet only 21% knew who global supermodel Winner Harlow was.
Global publication Sports Illustrated has just featured esports team FaZe Clan on their cover this month, propelling a team of gamers to the forefront of the global (traditional) sports stage - under the headline “How the Gaming, Streaming, Content-Creating Giant FaZE Clan Is Redefining What It Means To Be a team”.
Wellness giant Holland & Barrett today launch the UK’s first ever high-street listing for a supplement developed especially for gamers – Beyond NRG.
Whilst the store is famous for listing health supplements, this industry first sees the Holland & Barrett website create an entire new category, dedicated to gaming.
Billy Webb, Founder and CEO of Beyond NRG said: “We are seeing an incredible difference in how people view esports this year. There is a billion-pound global supplements industry all targeted towards fuelling your body for physical sports – but limited options that fuel mental performance for this ever-growing category. "
Products developed by the scientists at Beyond NRG put health and focus to the top of their agenda - a far cry from traditional high sugar, synthetic caffeine carbonated alternatives which have been widely used by gamers up until now.
