Brodies LLP, Scotland’s largest law firm, has unveiled its new brand, inspired by the firm’s history and its ambition.
Enlightened Thinking is a culmination of the firm’s story, people, values, ideas and origins that date back to 1739 in Edinburgh, when many of Scotland’s leading minds helped shape the modern world during the Scots Enlightenment.
The new brand coincides with a successful year of growth for Brodies, when record turnover was achieved and the firm’s headcount exceeded 700 for the first time.
Nick Scott, Brodies’ managing partner, said: “Our new brand represents what our clients expect of us, how we work and what we believe in. It captures the shared story of our firm and symbolises the knowledge, ideas and perspectives that our colleagues apply to their work, to create new solutions and insights that are uniquely suited to each of our clients.
“The process of developing our brand has been insightful and inspiring. Our clients and our colleagues played an important role in renewing our brand story by sharing their thoughts about our firm. I thank everyone for their contributions and I look forward to seeing this next chapter of our story unfold.”
