Hisense's home cinema hardware and flagship TVs are being "tuned by Devialet" in a new partnership with the luxury audio firm.
The first products are mini-LED TVs, a surround sound system and a laser projector.
Hisense has teamed with French luxury audio brand Devialet to shake up the sound of home cinema and TVs.
The manufacturer has announced three product lines in collaboration with the audio firm, which will bear "Tuned by Devialet" branding. It also promises that this isn't just a nice logo – the goal is to combine Hisense's TV smarts with Devialet's audio expertise.
The three product lines include the 65U7Q PRO and 65U8Q ULED mini-LED TVs, the HT SATURN surround system, and the L9Q laser projector. And they're pretty calm by Devialet's standards: this is a firm well known for its very unusual and very expensive speakers.
Hisense and Devialet: what to expect
This isn't the first time a TV brand has partnered with a high-end audio firm. Other examples include TCL's partnership with Bang & Olufsen, and Philips TVs with Bowers & Wilkins sounds. But, it's another welcome development because sound systems can be something of an afterthought even in the best TVs.
That's changing because the market is fiercely competitive, and firms such as TCL, Philips and Hisense have clearly decided that sound quality is an important way to differentiate their products from rivals.
Both of the mini-LED TVs have Dolby Atmos and offer 2.1.2 / 4.1.2 surround sound "Tuned by Devialet".
The HT SATURN sound system is a 4.1.2 speaker setup with Dolby Atmos and DTS:X, and although the L9Q Laser TV won't launch until the second half of the year, Hisense promises a bright 5,000 lumen output and 5,000:1 contrast.
Its audio system is 6.2.2 with Dolby Atmos, and it's a collaboration not just with Devialet but with the French firm's partner, the Opéra de Paris.
That partnership has already resulted in some extraordinary and luxurious speakers, so the promised "Opéra de Paris-grade finish" is very intriguing.
Prices are yet to be revealed.
