A hilarious TikTok video filmed in Bristol shows a Primark manager pretending to be Buddy the Elf.
The film, which is the type of Christmas cheer we all need, shows 26-year-old Matt Moreman, impersonating the much-loved Buddy character from the movie Elf.
Matt, who admitted he is a fan of the blockbuster movie which stars Will Ferrell, bought the costume in June ready for his staring moment.
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Matt, from Longwell Green, has worked at Bristol's Primark for 10 years.
He said: "I was meant to do it last year but I ran out of money for the costume, so I bought it in June of this year ready.
"I've been counting down the months until I could use it.
"All my colleagues love the video and have been sharing it all over.
"One of them helped me film it and we did it all in one shot as we had already planned it out.
"I want people to watch it, have a laugh and have some cheer."
The film centers on Buddy, a human raised by Santa's elves, who learns about his origins and heads to New York City to meet his biological father. He hilariously struggles to adapt to the real world as he is used to living with Santa.
The TikTok shows Matt as Buddy appearing to sleep in the window of Primark before struggling with escalators.
We then see him walking around The Horsefair looking confused with revolving doors, lifts and eating 'snow'.
During the video, he also recreates the famous scene where Buddy attempts to cook for himself, with disasters consequences.
Matt said: "I want people to watch it, have a laugh and have some cheer."
We couldn't agree more.
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