High street store M&S has received a wave of support on social media after using a plus sized model in a new lingerie promotion.
Shoppers bombarded the Instagram post with comments, saying it made them feel ‘fabulous’
The advert sparked comments around body positivity.
The image features model Sophie Edwards showcasing a set from their “Sumptuously Soft” lingerie range, fresh-faced and her hair wrapped in a towel.
Social media fans thanked the British retailer and can’t help but express feeling good about themselves after seeing the curvy model.
Annie John said: “So refreshing to see a natural body shape. Well done M&S. This is the kind of body positivity we need. As a mother of two young girls, I would want them to see this ad as opposed so many others. Keep it up!”
Lou commented: “Fabulous, she looks amazing, happy and healthy, beautiful curves.”
Debbie Aldridge said: “I’m so happy to see a curvy girl, makes me feel good.”
Marnie Rose added: “Loves this, well done M&S, I feel like I’m at home with this ad, fabulous.”
Mary Sutherland commented: “Glad to see you’re using larger ladies for your modelling. Well done.”
Anna Doyle said: “Great advert. Well done M&S.”
The post has attracted a lot of attention and is being circulated across social media.
The size-16 model and digital creator also took to her personal Instagram thanking people for the support and saying hello to her new followers since the ad.
She said: “Hello I look like an absolute crazy woman with this hair it's ridiculous but I just wanted to say thank you for your support yesterday it was so nice and hello to the new followers.”
Sophie hopes that the advert will allow others to feel more comfortable and confident within themselves.
She added: "The response has been really positive and I’m so glad that M&S are sharing a more diverse range of women across their platform. I really hope that it makes other women feel more comfortable in their own skin and brings them confidence too!"
