Hibs are looking to strengthen their squad in the January window after the club's chief executive claimed the work done in the summer wasn't good enough.
The forward area is one in which they will be looking to add, with Kevin Nisbet still to find his shooting boots and Christian Doidge still recovering from a serious injury.
Ben Kensell wants players in the door to help boss Jack Ross as they look to secure another top four finish in the Scottish Premiership this season.
"In terms of January, there is business that we need to do," said Kensell on the Hibs.net podcast. "It needs to be the right type of business.
"It’s never the best window to do any footballing business in. Jack will tell you that. But there is stuff that we need to do in that window.
"There are certainly plans being put forward and we are discussing them with the owner.
"We want to remain competitive. That top four position shouldn’t be the exception, it should be the norm for this club. It is set at the top of our priorities.
"We all firmly believe that we can be, but we have no divine right to be there. We’ve got to make sure we strengthen appropriately and that it fits within the budgets that we can work with here at Hibs."
Kensell was not satisfied with the outcome of the summer transfer window for Hibs as he targets more strength in depth for the squad.
He added: "The [summer] window wasn’t good enough. It is as simple as that.
"What we’re starting to see is a lack of movement in that area, especially offensively. I think there are gaps in the squad that we need to fill.
"We’ve got a really good squad, but I think the depth perhaps needed to be addressed a little bit earlier in the window with some key areas.
"I’m an advocate of ensuring that there’s a clear plan, that’s it’s a structured window and that there are prioritised targets that we go after with the full backing of Jack and the management team.
"I think we brought in some good players. Did we bring in enough? Probably not. Did we need more depth to our squad? Yes."
