A top Scottish football club has teamed up with a new sponsor that specialises in grooming aids for men’s balls.
Hibs have done a deal with MANSCAPED with the Edinburgh club helping to promote the California-based firm’s unusual hygiene products.
MANSCAPED say they are the first brand dedicated to men's grooming below-the-waist with one of their advertising slogans proudly boasting "We save balls".
The company offers a range of bespoke products including an anti-chafing ball deodorant and ball toner and refresher.
They also sell specialist trimming tools for men to shave their more intimate areas.
Murray Milligen, Hibernian’s Commercial Manager, said: “We’re delighted to add MANSCAPED to our growing partnership family.
“As a club, it’s our first male grooming partnership, and it’s great to work with such an ambitious company with a global outlook. We look forward to helping them grow their brand in the UK.”
The pioneering brand already has tie ups with a host of top sports clubs including the San Francisco 49ers, Los Angeles Kings, Wolverhampton Wanderers, and Sydney Roosters.
But this is their first venture into Scottish football and Joey Kovac, Senior Director of Marketing at MANSCAPED, said: "We are seeing strong metrics coming out of Scotland and knew we wanted to have a presence in the Scottish Premiership.
"As we scout out the right partners, we look for organisations that genuinely embrace our brand. We're happy to have found just that in Hibernian."
