After some speculation over the last month about what our cleverest chef could be up to with Walkers crisps, the answer has emerged.
He's leading a judging panel to choose the best newly imagined flavour for crisps submitted by a member of the public in a competition the crispmakers (who are part of the Pepsico giant) are launching (well, they need the publicity, don't they?).
No word yet on whether he's also going to be gracing our screens, pootling around in a labcoat with a bunsen burner stealing crisps from children - or doing adverts for Walkers either (Boom. Boom. Apologies to Heston and the wider public for that one).
While the country's biggest crisp producers hardly deserve any help spreading their brand further, they do pose a question that's difficult to resist answering: What flavour of crisps would you invent?
