Choosing the right candy for trick-or-treaters is a serious business. You want to be the “cool” house on the block. You also need to get the best value for your money. Retailers and candy companies provide sales data that shows a clear list of winners every year. These ten candies are the most popular and sought-after treats for Halloween. Stocking up on these classics is a guaranteed way to make your neighborhood trick-or-treaters happy.
1. Reese’s Peanut Butter Cups
The Reese’s Peanut Butter Cup is the undisputed king of Halloween. It’s a perfect combination of chocolate and peanut butter that is a crowd-pleaser. The individually wrapped “snack size” or “miniature” versions are the most popular item in any candy bowl. The brand’s seasonal pumpkin shapes are also a massive seller.
Looking at the most popular Halloween candy, Reese’s has topped the list for several years. If you’re interested in the most popular candy in your neck of the woods, check out this article.
2. M&M’s
M&M’s are another top-tier choice. Peanut M&M’s and the regular variety come in at #2 and #3 on the most popular candy list this year. The small “fun size” pouches of both plain and peanut M&M’s are a perfect handout. They are easy to drop into a bag. They also will not melt as easily as a standard chocolate bar. Their bright, festive colors make them a Halloween staple.
3. Snickers
The “fun size” Snickers bar is a classic and a beloved treat. It is a substantial and satisfying candy. It offers a complex mix of chocolate, caramel, nougat, and peanuts. Many trick-or-treaters will say that this is one of their favorite items to get.
4. Kit Kat
The Kit Kat, with its unique and crispy wafer layers, is another top-tier chocolate bar. The “snack size” version, which usually has two small bars, feels like a generous treat. It is a non-controversial and very popular choice. It is a candy that almost everyone is happy to receive.
5. Twix
The Twix bar is another favorite in the chocolate category. The “fun size” and the smaller “miniature” versions are both popular handouts. The combination of cookie, caramel, and chocolate is a classic. The brand’s “Left Twix vs. Right Twix” marketing has also made it a fun and very recognizable choice.
6. Skittles
For a non-chocolate, fruity option, Skittles are the clear winner. The small “fun-size” pouches are a perfect trick-or-treat handout. They are also a great, safe option for kids who may have a nut or dairy allergy. Their bright colors and their popular “taste the rainbow” slogan make them a kid favorite.
7. Starburst
Starburst is the other major player in the non-chocolate, chewy category. The small “fun size” packs, which usually contain two of the individually wrapped chews, are a Halloween classic. They are an easy and affordable candy to buy in a large, bulk variety bag.
8. Sour Patch Kids
You need to have a sour option in your candy bowl. The Sour Patch Kids “treat size” bags are the most popular choice in this category. The sour-then-sweet gummy candy is a huge hit with older kids and teenagers. It provides a fun and flavorful alternative to all the chocolate.
9. Tootsie Pops
Lollipops are a great, low-cost “filler” candy. They are also a nostalgic classic that has been a Halloween favorite for generations. The Tootsie Pop, with its “how many licks” mystery, is the most famous of all. They are individually wrapped. They also last a long time, which makes them a great treat.
10. Airheads
Airheads are another very popular, non-chocolate candy. The individually wrapped, “mini”-sized bars are a perfect Halloween handout. They are flat, which means you can fit a lot of them in your candy bowl. They are also very cheap to buy in a large, bulk bag. This makes them a smart and popular choice for many households.
The Perfect Halloween Haul
The sales data is very clear. While there are hundreds of different types of candy, these ten classic brands are the ones that rule the Halloween season. They are the perfect, crowd-pleasing choices. They are a familiar and beloved part of the holiday. Sticking with these proven winners is the best way to ensure that you will have a very happy and very well-fed group of trick-or-treaters at your door.
What is your all-time favorite Halloween candy to give or to receive? Let us know in the comments!
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