It may be 17 years since he last kicked a ball for Celtic but Henrik Larsson is still the UK's most popular number seven.
And the Parkhead hero even ranks above returning Manchester United star Cristiano Ronaldo.
That's according to data recorded by Online Betting Guide that sets the bar high for Celtic's new No.7 Giorgios Giakoumakis.
The Greek hitman was a deadline day arrival at Celtic as he pre-emptively replaced Odsonne Edouard.
The number nine shirt was free after Leigh Griffiths departure to Dundee but he opted to take on the No.7, which Larsson wore as he fired in 242 goals in green and white.
The Swede was an immensely loved figure at Parkhead and data gathered by OLBG suggests his popularity hasn't dwindled since he left for Barcelona back in 2004.
They say he is the most popular No.7 among UK social media users, even moreso than Cristiano Ronaldo, who just returned to Manchester United from Juventus.
Ronaldo comes in at third, in fact, behind Liverpool hero Kevin Keegan.
Other notable names on the top 20 include Luis Suarez, George Best, David Beckham and a certain Kenny Dalglish.
Giakoumakis has some way to go before he can work his way onto that esteemed list.
But he'll be hoping for a fast start against Ross County if he's given his debut next weekend.
