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The Japan News/Yomiuri

National

The Yomiuri Shimbun

Heisei mementos: As the end of the era approaches, popularity of Hesei-themed items soaring

(Credit: The Yomiuri Shimbun)

An employee at The Loft Co.'s Shibuya outlet in Tokyo stacks shelves with plastic document holders featuring a reproduction of the kanji characters presented in 1989 when then Chief Cabinet Secretary Keizo Obuchi announced Heisei as the new era name. The folders are the most popular product among Heisei-themed items the chain is selling to mark the close of the current era, which concludes at the end of this month. The name of the upcoming era will be announced today.

Read more from The Japan News at https://japannews.yomiuri.co.jp/

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