Heinz has issued a formal response after Weetabix suggested their biscuit-based cereal should be used as a platform for beans for breakfast.
Twitter went into meltdown after breakfast cereal Weetabix today suggested serving ‘Heinz Beanz on bix for breakfast with a twist’, leading to high profile food critic @gracedent to comment ‘This is the worst food I have ever seen with my eyes’.
Even @CitizensAdvice cautioned: "We can’t advise anyone to try this."
The Beanz boffins at Heinz have issued an official response.
Matt Mill, Marketing Lead, Heinz Beanz, said: “Well, the combination of two of the country’s most loved breakfast foods has certainly bean causing quite a stir on social media! And who are we to judge how people serve their Beanz? But if you ask us, Heinz Beanz on Weetabix is a winner for a protein-filled start to the day. Don’t knock it until you’ve tried it!
"We strongly believe that our Beanz taste great with everything, whether this be Weetabix, on toast, or with your roast dinner, we believe Beanz are a delicious addition to any meal.
"So, although there’s currently no official partnership between Heinz and Weetabix at the moment, never say never. Weeta-Beanz, anyone?”
