Heinz has launched a range of ready to use tomato-based pasta sauces.
The range is ideal for vegetarian diets, with most (six out of seven) being suitable for vegans and vegetarians – the one exception being Tomato, Grana Padano & Mascarpone.
The range all come in 350g glass jars:
- Tomato & Lentil Ragu (vegan)
- Mediterranean Veggies & Chunky Tomatoes (vegan)
- Tomato, Mushroom & Bell Pepper (vegan)
- Tomato Sauce for Bolognese (vegan)
- Sundried Cherry Tomato & Basil (vegan)
- Tomato & Chilli (vegan)
- and Tomato, Grana Padano & Mascarpone (not suitable for vegans or vegetarians)
Made in Italy, with natural ingredients and no added sugar, the range delivers 1 of your 5 a day.
Alexandra Bayet, Head of Adjacencies Platform – New Ventures, Heinz said: “I can only apologise to the British public as we are ridiculously late.
"Not by a few days, but by 150 years. Yes, we’ve been tomato experts for all this time, and we currently produce more than 5.5 billion naturally bred seeds per year - and despite this we have not until now made a tomato pasta sauce in the UK.
"Our founder Henry J. Heinz always said, “To improve the quality of a food product on the shelf, you must improve the quality of the produce in the ground” and we believe that these pasta sauces – jam-packed full of quality tomatoes – are what he would have loved to create but didn’t.
"We’ve combined our unrivalled tomato expertise with natural ingredients, creating probably the best pasta sauce you’ve ever tasted - we hope you’ll see that it was worth the wait.”
The range is available now in ASDA and Ocado, with an RRP of £2.50. Limited edition boxes of the full range are also available to win on Heinz’s direct-to-consumer platform, Heinz to Home on 23 rd February.
