The move - instigated last week by the distinguished journalist Harold Evans, who suggested we rename Heathrow the Winston Churchill Airport - has provoked ideas ranging from the inspired to the inane.
There was a marked difference between readers who use the Web and our more thoughtful letter writers. Among the letters received, the favourite was to rename Heathrow 'Shakespeare International'. Others proposed literary giants Geoffery Chaucer, Charles Dickens or John Milton.
A less obvious suggestion was 'Bilbo Baggins International' after a key character in Tolkien's The Hobbit, recently voted the nation's favourite book.
There was a proposal to honour the entrepreneurship of Dick Whittington. Then there was a nod to the late Diana, Princess of Wales, whose name had been suggested for the airport a few years ago. 'Camilla International' was also suggested.
Britannia was among the more patriotic ideas. Cynicism abounded with 'BillGatesNissanRenault-Carrefour International', an idea that, it was said, might delight and sway potential investors. There was also a suggestion which would require only one word to be added and would commemorate a political figure: Edward Heath Row.
More playful suggestions, recalling some of pop's shakier icons, included 'Keith Chegwin' and 'Johnny Rotten International'. More morbid thoughts came over the Internet, with the suggestion Mad Cow Capital Aerodrome.
Our online ballot had, at the time of writing, showed its full support for the move to find a new name, choosing the pun 'Tony Blairport' as the favourite so far. The reactionary choice of 'Heathrow' came second, and Newton - after the eminent physicist, Sir Isaac Newton - was the third most popular choice.
While some saw the pitfalls of the proposal, agreeing with Michael Ignatieff's comment in The Observer last week that we shouldn't 'take these rebranding exercises too seriously', a significant number felt sufficiently enthusiastic to send in their suggestions. Last week four of the five candidates for London's Mayor - Glenda Jackson, Frank Dobson, Lord Archer and Ken Livingstone - backed the idea of having a responsible discussion about finding a new name.
