Hearts chief executive Andrew McKinlay insists the club's partnership with MND Scotland is one all of Scottish football can aspire to.
The charity's logo features prominently on the club's new home kit, which was unveiled earlier today and is now available from the Hearts website and Tynecastle store.
A contribution will be made to MND Scotland with every home shirt sold and it's a fitting way to remember former Scottish Cup winning captain Marius Zaliukas, who passed away from motor neurone disease late last year.
McKinlay said: “We are delighted to launch our stunning new home kit for the upcoming season and equally proud to see the MND Scotland logo front and centre.
“The devastating loss of Marius Zaliukas was felt by everyone connected to Heart of Midlothian and we are pleased to be able to help raise awareness of the hugely important work undertaken by MND charities to support those living with MND in Scotland.
“For every home shirt sold this season, the club will make a contribution to MND Scotland and MND Association. I am sure both players and Hearts supporters will take even greater pride in wearing the famous maroon jersey that promotes such a worthy cause.
“We are enormously grateful to Dell Technologies for their support of a partnership that has resonated so positively in the world of football and beyond.
“This is the kind of sponsorship that clubs should aspire to.”
