Hearts have told supporters they simply can't afford to offer partial season ticket refunds.
The Jambos admit the financial hit of reimbursing fans for unfulfilled fixtures would be too great as they face up to the grim reality of relegation to the Championship.
Owner Ann Budge has submitted plans for league reconstruction which she hopes will keep her club in the Premiership next season.
Dropping to the second tier leaves Hearts facing the harmful prospect of a delayed restart, with some Championship clubs feeling they are unable to return to action until stadium gates are again opened to punters.
Some Premiership sides have offered refunds for the remaining 2019/20 matches but Hearts have confirmed they won't be among them - although existing season ticket holders have been told they will receive a 10 per cent discount next season, as well as 18 games guaranteed.
In an e-mail sent in response to fan enquiries, the club insist the decision is in line with pre-existing policy and that the "overwhelming" feedback from fans has been sympathetic given the current, extraordinary circumstances.
The email reads: "The complete shutdown of Scottish football and related revenue streams unfortunately means we are not in a position to offer refunds to season ticket holders for outstanding fixtures.
"The financial impact on the club would be significant.
"The overwhelming feedback we have had from supporters is that they understand the challenges we face and that any sort of refund would not be expected.
"This no refund policy is also in line with the club's season ticket terms and conditions.
"We don't underestimate the impact that the pandemic will be having on many and assure you that, if we were in a position to do so, we would offer a refund option."
Fans have continued to back the club on new season ticket sales, which have already passed the 4000 mark as of last week.
Supporters' group the Foundation of Hearts, to whom Budge has committed to transferring ownership of the club, have also said they've enjoyed a surge in pledges - taking in over 1000 since March.
