Feisty Hearts were roped into a bizarre spat with Papa John's after the takeaway pizza giants excluded them from a Twitter poll.
Papa John's had announced a partnership with the SPFL on Tuesday with the popular fast food chain signing up for another sponsorship deal.
They shared a tweet asking fans who they would be supporting when the season kicks off this weekend and appeared to include every SPFL badge so supporters could choose their club.
But it wasn't long before Hearts fans spotted a notable exclusion, as their crest was nowhere to be seen.
While rivals Hibs and all 40 other SPFL clubs were represented, there was no sign of the Tynecastle side.
So the Jambos' Twitter account came up with a witty response.
Answering the question, they simply said 'Domino's' - joking that they prefer one of Papa John's major rivals to the SPFL's newest sponsor.
The tweet was hastily deleted, however, as was the initial post that sparked the debate.
Hearts kick off their Premiership season at home to Celtic on Saturday July 31, with Robbie Neilson's team hoping to build on a 100 per cent Premier Sports Cup group stage.
Papa John's, meanwhile, haven't had their fixture list announced yet - but all eyes will soon be on Pizza Hut away.