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Edinburgh Live
Edinburgh Live
Sport
Chris Doyle

Hearts and Hibs in season ticket and PPV boost as Sky Sports agree new deal with SPFL

Hearts and Hibs will be able to broadcast their home games to season ticket holders, as well as offering a pay-per-view service for matches not on TV.

It's been announced that all Scottish Premiership teams, including Hearts who have sealed promotion, will once again have the opportunity to run their 'virtual season pass' as it remains unclear when supporters will be back inside stadia next term.

However, this time around, they will also be able to sell any home fixtures that are not on TV on a pay-per-view basis as Sky Sports agreed on a deal with the SPFL on Monday.

SPFL chief executive Neil Doncaster said: “For the past few months, there have been intense, detailed discussions between ourselves, Sky Sports and our clubs to give fans certainty that they will be able to watch their heroes playing live next season, irrespective of when supporters are allowed back into stadia. Today’s announcement is a major boost for everyone involved in the game.

“Obviously, we are all desperate to get supporters back into grounds on a safe and sustainable basis and are making good progress in our discussions with the Scottish Government, especially given the pace of the vaccine roll-out.

“In a normal season, almost five million fans attend SPFL games, the highest per capita attendance in Europe, and the current broadcast deals have been an absolute lifeline for clubs and supporters alike as they battle the enormous financial pressures caused by Covid-19.

"The television viewer numbers for Scottish football this season have been magnificent and this was one of the key reasons behind our agreement with Sky Sports to extend our current arrangements.

“Sky Sports have been enormously supportive and, in the UK and Ireland, will continue to screen up to 48 live Scottish Premiership matches, as well as the Premiership / Championship play-off finals.

"In addition, the new deal enables Premiership clubs to broadcast on a pay per view basis every home SPFL game not selected by Sky Sports.”

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