The staff of Hearst Magazines, including those at Elle, Cosmopolitan and Men's Health, have voted to unionize, joining a growing rank of new media industry groups seeking better employment terms.
A majority of the 500 writers, video, design, photo and social staff across 24 digital and print brands said Monday they had signed union cards with the Writers Guild of America, East in a bid for better pay, leave and diversity in editorial ranks.
Hearst, based in New York, has major interests in cable television such as stakes in networks like A&E, Lifetime and ESPN, a string of television stations, and in newspapers like the San Francisco and Houston Chronicle, and 300 magazines around the world.
The new Hearst union joins a throng of digital print brands that have formed unions in the face of a rapidly consolidating business, where cost-cutting has eroded compensation and job protections for writers.
The Writers Guild of America now represents about 6,000 writers including Fast Company, Gizmodo Media Group, Huffpost, Vice and Vox Media. Newspaper staff at many titles, including the L.A. Times, have also moved to unionize. The L.A. Times Guild, which represents about 475 members, is part of the NewsGuild sector of Communications Workers of America.
'"Media's rapidly changing landscape means it's more important than ever for us to have a say in the conditions of our employment," the new Hearst Union said in a statement, adding that it expected Hearst Magazines, like peers Conde Nast and Fast Company, would recognize the union.
"We care deeply about the work we do at Hearst and its reputation within the media industry, and we believe we deserve a seat at the table and a say in how we are compensated and treated in the workplace."
The WGA, East said it is seeking to improve diversity in editorial ranks, a say in decisions that affect the business and clearer management structures and wage tiers. It wants more competitive salaries, with mechanisms for raises and cost of living increases, parental leave and affordable healthcare. The group also called for a clear division between editorial and advertising.
"Hearst's union drive comes as the media industry continues to consolidate, as companies become platform-agnostic and offer content on paper, over the airwaves, and online," Lowell Peterson, executive director of WGA East, said in a statement.
Spokespeople for Hearst did not immediately respond to requests for comment.
