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Tribune News Service
Tribune News Service
Entertainment
Kate Feldman

HBO Max to begin offering ad-supported, cheaper subscription option

For the low, low price of $9.99, you too can enjoy all HBO Max has to offer — if you’re OK with ads, that is.

WarnerMedia announced a new pricing option for viewers Wednesday, an ad-supported version for $5 less than its original price, following in the footsteps of similar structures at Hulu and Peacock.

The ad-free version of HBO Max currently costs $14.99 a month, one of the higher-priced streaming services on the market.

“HBO Max with Ads will bring our beloved entertainment brands and franchises to even more consumers at this new, lower price point while, for the first time, elegantly connecting brands to the premium, iconic IP that defines this service,” Tony Goncalves, EVP and Chief Revenue Officer for WarnerMedia, said in a statement.

The advertising department promised “the lightest ad load in the streaming industry,” but did not specify any times or percentages.

Among HBO Max’s most popular offerings are Kaley Cuoco’s “The Flight Attendant,” “Lovecraft Country,” Succession,” “Search Party” and “The Undoing,” as well as the upcoming “In The Heights,” “Space Jam: A New Legacy″ and “The Suicide Squad.”

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