Viewing figures for live Premier League matches on Sky Sports are down by 19%. It’s amazing they have stood up so well in an era when you can pay nothing and miss nothing. Why would fans stump up £42 a month to watch 90-minute matches when all of the action is available for free online – where kind people will chop it up into easily digestible highlights – and they’ll even piece together the best goals and biggest moments from Champions League matches, which would set you back an extra £22 a month to watch on BT Sport? With real wages going down and the cost of watching football going up, will expensive TV subscriptions become a thing of the past? You tell us.
