Get all your news in one place.
100’s of premium titles.
One app.
Start reading
The Guardian - UK
The Guardian - UK
Technology
Aleks Krotoski

Have a Coke and a (Level 5) smile

Perhaps this is old news, but I've just seen this Chinese TV ad for Coke which takes part-place in the phenomenal-selling World of Warcraft online game, and with a trio of pop stars.

Last time I can remember this kind of game-commercial fusion happening in the UK was when Lara tried to get us to drink Lucozade.

Sign up to read this article
Read news from 100’s of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Hang On, Is Miley Cyrus Teasing Hannah Montana's Big Anniversary?
This is the life!
Cinemablend
Cinemablend
Good Omens Is Coming Back, But With the Neil Gaiman Dark Cloud Over It
What is right or wrong with watching Good Omens season 3?
The Mary Sue
The Mary Sue
“Meals Aren’t Cooked Every Night”: Mother-And-Father-In-Law Cross A Line By Threatening CPS Over Messy Home
These in-laws threatened to call CPS on new parents and later used the good ol' excuse, "It was just a joke." But the parents didn't take lightly to the threats, taking immediate action to make sure the grandparents would have no rights to their daughter and even considered going no…
Bored Panda
Bored Panda
Sony Animation bosses defend decision to release KPop Demon Hunters on Netflix: "It needed time, which you do not get theatrically"
The film is now nominated for two Academy Awards
Total Film
Total Film
What happened to influencer Clavicular at Arizona State University fashion show that led to framemogging trend
“Clavicular Framemogging” is a viral internet slang phrase that began after influencer Clavicular appeared at an Arizona State University fashion show. A video showing him beside a larger fraternity member led users to joke that he was “framemogged.” The strange sounding phrase quickly turned into memes, proving how fast online…
The Times of India
The Times of India
Boofing: why taking illicit drugs rectally is so risky
The route a drug takes into the body can matter as much as the drug itself – and rectal use brings risks that are rarely talked about openly.
The Conversation
The Conversation
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.
Download on the AppStore Get it on Google Play