The second serving of this year's Newcastle Beer & Cider Festival did not go unnoticed on Thursday - not least because those who turned up proved to be every bit as eye-catching as the array of ales on offer.
A colourful selection of weird and wonderful hats were sported by festival-goers as well as those behind the bar.
Thursday is always hat day at the annual event - a quirky addition to the long-running programme which helps to raise money for St Oswald's Hospice.
And, in keeping with the slogan 'if you want to get ahead, get a hat', people proved keen to advance the good the cause by adopting as unusual an item of headwear as possible.
The inventive mix included military caps, home-made creations, mortarboards, knitwear, trilbies, cowboy hats and showpiece wedding-style attire.
Over the years, St Oswald has raised thousands of pounds at a stall selling unsold hats from its shops to those attending the festival without one.
The long-running festival, which opened on Wednesday following a local breweries Battle of the Beers Newcastle's Battle of the Beers - who won this year's festival competition? , is continuing at Northumbria University Students Union until Saturday.
And here's Newcastle Beer & Cider Festival is back and here is what's on the menu .
Now in its 43rd year, the popular Newcastle event, run by the Tyneside & Northumberland Branch of the Campaign for Real Ale, is showcasing around 120 beers, including vegan options, and 50 varieties of cider.
Newcastle's Battle of the Beers - who won this year's festival competition?
Newcastle Beer & Cider Festival is back and here is what's on the menu
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