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International Business Times UK
International Business Times UK
Entertainment
Martin Toledo

Has Miley Cyrus Chosen Gucci Over Calvin Harris?

Miley Cyrus (Credit: Miley Cyrus/X Official Account)

Pop star Miley Cyrus is back in the headlines in 2025, but this time for a surprising twist in her career. While her Gucci Flora fragrance campaigns continue to dominate global attention, a highly anticipated collaboration with DJ and producer Calvin Harris unexpectedly fell through.

Fans are left wondering whether Cyrus is shifting her focus from music to branding — or if there's more to the story behind the scrapped track. What really happened between these two pop powerhouses, and how is Miley juggling her dual life as a music icon and fragrance muse?

Calvin Harris Collaboration Drama

In early 2025, reports surfaced that Miley Cyrus and Calvin Harris had recorded a song titled Ocean. The collaboration was rumoured to combine Cyrus's distinctive vocals with Harris's trademark electronic beats, sparking excitement among fans of both artists.

However, by mid-year, speculation intensified when the track failed to appear on release schedules.

Harris later addressed the situation, confirming that the collaboration had collapsed due to what he described as 'crossed wires'.

As reported by Yahoo Entertainment, the producer emphasised there was no feud between him and Cyrus, responding 'Absolutely not!!' when asked about any issue. He also confirmed that the track would not be released.

For many fans, this revelation was disappointing, as it marked another missed opportunity to see Cyrus on a major dance-pop single.

Miley Cyrus and Gucci Flora: A Flourishing Partnership

While the music project faltered, Cyrus's partnership with luxury fashion house Gucci has gone from strength to strength. Since 2021, she has been the face of Gucci Flora Gorgeous Gardenia and Gucci Flora Gorgeous Jasmine, featuring in vibrant global campaigns that blend fashion, fragrance and music.

Her advertisements for Gucci Flora have appeared across television, print and social media, often trending for their colourful, whimsical visuals. Industry analysts point to Cyrus's Gucci Flora campaigns as a textbook example of a successful celebrity fragrance partnership, aligning her bold image with a product that resonates worldwide.

The collaboration has expanded her influence beyond music, positioning her as both a style leader and a fragrance icon.

Fragrance Fame vs Music Setbacks

The timing of the Gucci Flora campaigns has not gone unnoticed. While her scrapped song with Harris faded into silence, Cyrus's fragrance appearances have continued to generate headlines and high visibility.

Fashion press and entertainment outlets alike have focused on her Gucci Flora persona, highlighting her role in boosting the fragrance line's popularity among younger consumers.

The juxtaposition has led to speculation that Cyrus is increasingly leaning into fashion and beauty branding as a parallel to her music career.

Yet it is important to note that she remains musically active. Her 2025 album Something Beautiful was released to critical acclaim, with singles such as End of the World and Easy Lover showcasing her evolving sound.

Public Reaction and Industry Buzz

Fans voiced disappointment that the Harris collaboration never materialised, dubbing Ocean a 'lost track'. As reported by the Tribune, some were upset by the scrapped version, while others blamed Miley's team for halting the release.

Meanwhile, Gucci Flora campaigns continue to trend, bolstered by Cyrus's bold visuals and fashion appeal. Industry commentators point to a growing trend of music stars branching into fashion and fragrance, with Gucci Flora reinforcing Cyrus's beauty-market prominence as the Harris project remains unresolved.

What We Know vs What's Speculation

The facts are clear: Calvin Harris confirmed that the Cyrus collaboration fell through due to 'crossed wires', a point he candidly attributed to his own oversight, and stated the track will not be released.

As reported by Billboard, Harris explicitly took responsibility, describing it as 'my bad'. Meanwhile, Gucci Flora continues to benefit from Cyrus's star power. What remains speculative is whether Cyrus deliberately prioritised her fragrance career over the music collaboration.

There is no direct evidence that she chose one over the other, but the contrast between her high-profile Gucci Flora campaigns and the absence of the Harris track has fuelled ongoing media and fan speculation.

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