Harry Styles has set lockdown pulses racing with his new music video, which he dedicated to touching.
The sixties summertime homage, which was released today, features dreamy golden beach scenes and a number of bohemian-looking models.
Enough to make everyone feel a certain sense of summer 'fomo' during the ongoing quarantine, Harry opens the clip running his fingers suggestively around a watermelon slice.
What follows is a music video brimming with handsy retro scenes and seductive touching.
As the 26-year-old One Direction heartthrob gets up close and personal with a bunch of models, he encourages quarantine fans to think back to the power of human contact.
So much so, that plenty of fans now wish they were watermelons.
Throughout the song he talks of 'tasting like strawberries on a summer evening,' as he seductively massages the fruit and frolics with a carefree attitude.
The track has been an instant hit on social media and the sexy scenes have fans dreaming of summers past.
"How can someone join Harry Style's Watermelon Commune? Asking for a friend," wrote one fan on Twitter.
Another added: "Can someone touch me the way @Harry_Styles touched that watermelon #WatermelonSugar."
Another fan explained that the video had inspired her: "I just biked five miles in the hot, hot 100°F sun to buy a watermelon because @Harry_Styles gave me a craving...smh."
A fourth wrote: "as if the normal amount of sexual tension during lockdown isn’t enough....harry styles releases the music video for watermelon sugar."
Harry's single Watermelon Sugar was released back in November but fans have only now received their dose of the seductive video.
Filmed in Malibu back in January, the filming took place shortly before touching was advised against because of the pandemic.
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