Harry Styles looks set to storm this year's Brit awards, with experts tipping him to win every category he's nominated in at Saturday's event.
For the first time in their history, the Brits are taking place on a Saturday, with ITV viewers getting to see all the action unfold as the event, live from the O2 Arena in London is aired right after The Masked Singer semi-final.
The biggest night in British music, performances from the likes of David Guetta feat. Becky Hill and Ella Henderson, Lizzo and Sam Smith & Kim Petras have all been confirmed. Sam and Kim performed and won at last weekend's Grammys and someone else who was also on stage to sing and accept an award on Sunday evening was Harry.
In a result that became a big talking point online the ex One Direction star's latest release, Harry's House, beat Beyonce's much heralded Renaissance to the Album of the Year title and bookies Betfair are tipping him to emulate that success at the Brits. Harry's House is the 4/7 favourite to win Album of the Year on Saturday ahead of The 1975's Being Funny In A Foreign Language on 5/2 and Stormzy - This Is What I Mean on: 8/1.
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Harry is also the big favourite to triumph in Artist of the Year, currently on 1/2, with George Ezra on 9/2 and Stormzy on 8/1. Harry's third win looks set to come in Song of the Year, with As it Was ahead of its rivals on 4/6. Closest contender Sam Smith & Kim Petras – Unholy is at 7/4 with Lewis Capaldi - Forget Me: 6/1 and George Ezra - Green Green Grass: 12/1.
While they look set to be beaten to Best Album by Harry, The 1975 are the favourites to win Best Group; Mimi Webb is out in front with bookies to win New Artist, with Beyoncé the favourite to win both International Artist and International Song for Break My Soul.
Betfair spokesperson Sam Rosbottom said: “Harry Styles may say winning awards is the 'Story of My Life', but along with bagging seven BRITs with One Direction, he'll be looking to add to his two solo BRIT honours this weekend. The UK heartthrob is the odds-on favourite to win Album of the Year for ‘Harry’s House’, Song of the Year for ‘As it Was’ and Artist of the Year."
Sam added: "Elsewhere, Mimi Webb is the 10/11 frontrunner to pick up Best New Artist, with The 1975 clear 4/7 favourites to win Group of the Year. Looking overseas, Beyoncé is odds-on to beat Taylor Swift to International Artist of the Year and International Song of the Year.”
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