Prince Harry and Meghan Markle agreed to air their interview with Oprah Winfrey on TV so millions more around the globe could watch, reports say.
Speculation was rife in the months leading up to the interview about which network would land broadcasting rights.
Eventually it was revealed that American company CBS would air it, with ITV securing the broadcast rights over here in the UK.
And now it's claimed that Harry, Meghan and Oprah were in agreement that it should air on TV, rather than a streaming service, so it didn't deny those without a subscription the chance to watch.
The Los Angeles Times reports that they quickly concluded "that the interview should air on broadcast TV so that millions of viewers could watch for free."
A staggering 17 million tuned in on Sunday night, while worldwide the figure nearly soared as high as 50 million.
This report comes despite Harry and Meghan's production deal with Netflix and Oprah's distribution deal with the Apple TV+ streaming service.
Harry and Meghan had signed a $100 million (£71,600,000) deal with the streaming giant after founding their own production company.
And as part of the agreement, the couple are thought to be making a wide variety of programming that will focus on "creating content that informs but also gives hope."
"Our lives, both independent of each other, and as a couple have allowed us to understand the power of the human spirit: of courage, resilience, and the need for connection," the couple said in a statement, according to Variety.
"Through our work with diverse communities and their environments, to shining a light on people and causes around the world, our focus will be on creating content that informs but also gives hope.
"As new parents, making inspirational family programming is also important to us, as is powerful storytelling through a truthful and relatable lens.
"We are pleased to work with Ted and the team at Netflix whose unprecedented reach will help us share impactful content that unlocks action."
