Love it or hate it: AI is here to stay. The launch of ChatGPT by OpenAI has already had a huge impact, with users marvelling at its ability to generate human-like written text even when given highly specialised prompts. Many people fear how AI will impact the future of their work, but what if we could use it for good?
In this informative masterclass, the award-winning writer and content expert Andy Pemberton will guide you through how to use AI to boost your professional communications. From brainstorming ideas to adding colour to your text, uncover how AI can enhance your copywriting, SEO, grammar and spelling – whether for a blog post, newsletter, or social media content.
You will learn how to use this powerful tool to connect with your target audience through engaging copy, and prompt ChatGPT to generate compelling ideas and headlines – ultimately coming away able to effectively enhance your communications at the click of a button.
This course is for …
Anyone who wants to understand the capabilities of AI technology and learn how to use it as a time-saving business tool to enhance their professional communications
Course content
Copywriting prompts to help you connect with your target audience
ChatGPT for SEO
Learn terms such as lossy and lossless compression, hallucination, interpolation and reinforcement
Grammarly Business, Jasper, Anyword Rytr, Simplified, Peppertype.ai, Scalenut and Chatbase
Generating ideas
Q&A
Tutor profile
Andy Pemberton is a content expert with international experience. Currently director at Furthr, he edited Q magazine in London, launched Blender magazine in New York (which was named Ad Age’s launch of the year), and also edited Spin magazine. He has written for the New York Times, GQ, Esquire, the Sunday Times, the National (Dubai) and the Times of India. He writes columns for Yahoo.com and the Huffington Post, and offers training in social media, data visualisation and content strategy. He has worked as a content consultant for the RNLI, Time Out, BT, Google and others. He is also a leading data visualisation expert and includes the United Nations, the World Food Programme and Aviva among his clients.
Details
Date: Wednesday 24 May 2023
Time: 10am-4pm (BST)
Price: £299 (plus £7.80 booking fee)
This course is a natural companion to Andy’s one day workshop Writing for business: How to create copy that has real impact
A catch up recording will be shared after the class and will be available for two weeks.
This masterclass is available globally. See this time zone converter to check your local live streaming time.
10am BST | 11am CEST | 2am PDT | 5am EDT
You will be sent a link to the webinar 24 hours and 30 minutes before the course start time. Please email masterclasses@theguardian.com if you do not receive the access link 24 hours before the scheduled start time.
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Once a purchase is complete we will not be able to refund you where you do not attend or if you cancel your event booking. Please see our terms and conditions for more information on our refund policy.
