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The Guardian - AU
The Guardian - AU
Technology
Guardian staff

Happy new year? When scheduled tweets go wrong

It’s midnight so it must be 2016, right?
It’s midnight so it must be 2016, right? Photograph: Alamy

The dilemma: you’re a friendly, Twitter-loving organisation that wants to wish its followers a happy new year, but doesn’t want to be staffing a corporate social media account at the moment the party poppers start popping.

Scheduled tweets are your saviour. Just set a “welcome to 2016!” tweet for midnight on 31 December – or 00.01 to be on the safe side – and wait for the RTs to roll in.

Pro tip: make sure someone has the password in case a hasty deletion is needed. Happy new year!

Because 2015 fireworks look much like 2016 fireworks:

With credit for the swift catch:

A Eureka moment

This one fell a bit flat

Highland Spring welcomes 2016 a day early.

When timing isn’t your strong point…

FIA World Endurance Championship loses its sense of timing with this early new year tweet.

…and nor is history

Nottingham Castle makes history with an early new year celebration.

You should definitely schedule tweets across all the accounts you manage

Made In Cardiff TV welcomes the new year a day early.
Made In Bristol TV gets a bit overexcited about 2016.

We might, when it actually happens

Papa John’s thinks it is 2016 already.

Technology is such a tricky beast

The Irish Computer Society falls foul of technology.

What have you done today to make you feel proud?

Pride of Britain hotels wish everyone a happy new year even though it isn’t.

I wish it were still 2015

Yankee Candles wish it were 2016 already.

But if you’re thinking of trying again tonight:

With thanks to Nick Walker @nickw84 for spotting some of these.

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