Somehow, it feels quite radical that one of the most coveted toys of Christmas 2025 is a bouncy ball. Not a smart ball. Not an app-linked, data-tracking, Bluetooth-compatible sphere, just a ball that… bounces.
Hamleys has revealed its Festive Fifteen and among the flashing lights and whirring gadgets of Regent Street’s famous red-fronted toyshop, the season’s heroes are soft, simple and deeply nostalgic: a classic teddy bear, a slice of cuddly toy pizza, and the TY Bouncer – a small, furry ball with a face. They are, in essence, the toys that truly capture what being a child actually feels like.
It’s a list that subtly rejects the tyranny of “smart play.” Yes, there are a few futuristic flourishes – an AI-powered football coach, a robot Woody from Toy Story, a lightsabre with 50 sound combinations – but even those feel charmingly analogue in spirit. They move, they react, they make noise. They play back. Not everything needs to “learn your habits” to be fun.
Victoria Kay, Hamleys’ Head of Buying and Merchandising, says it’s about “uncomplicated fun.” And you can feel it: this yearning for touch and texture, for the squish of fur, for laughter that doesn’t come from a screen. A cultural correction, perhaps, from digital overstimulation to simple, sensory joy.
Hamleys, intentionally or not, has captured the mood. The best toys this Christmas aren’t the smartest. They’re the ones that remind us that joy doesn’t need a software update.
Keeps scrolling to browse the much-coveted festive fifteen from Hamleys, and perhaps place an early order for your little ones. Some toys won’t be available until the end of October and early November - but check back in with us when they’re finally available. It’s never too early to prepare for the festive season.
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The LEGO Marvel Spider-Man vs. Doc Ock Subway Train Scene Set
A cinematic showdown in miniature. Builders can piece together the underground chaos of Spider-Man 2 - from Doc Ock’s mechanical rampage to Spidey’s desperate bid to stop the runaway train. It’s pure blockbuster drama, one brick at a time.
Buy now £44.99, Hamleys
Roblox Dress to Impress Fashion Dolls
Straight from the Roblox universe, these dolls bring online avatars into the real world. Each can be dressed, posed and restyled, with digital rewards unlocked via code. It’s the crossover of screen and shelf.
Available from end of October
Buy now £29.99, Hamleys
TY Bouncers
A plush handful of personality. These soft, round creatures bounce, roll and ricochet across the floor with cheerful abandon, landing somewhere between stress ball and best friend. Collectable, tactile and irresistibly silly, they’re proof that fun doesn’t need batteries.
Buy now £6.99, Hamleys
L.O.L. Surprise Magic Flyers
A bloom, a hum, a whirl of wings, and suddenly, a fairy’s in flight. Emerging from their own flower pods, these dolls hover and spin through the air, guided by a hand or wand. Whimsical, unpredictable, and pure spectacle for the living room.
Buy now £29.99, Hamleys
Hamleys Market Place Food Pizza Slice
It looks good enough to eat, but this slice is made for squeezing, not snacking. Soft, bright and full of charm, it’s part of Hamleys’ new comfort-food collection: plush pals shaped like lunch, ideal for cuddles and giggles alike.
Buy now £11.99, Hamleys
Soccer Dash
The football that actually trains you? Sign us up. With smart sensors and interactive targets, it pushes players through drills that sharpen touch and control, indoors or out.
Buy now £49.99, Hamleys
Human Controller
A game that turns chaos into the main event. Players wear a vibrating headset that gives directional cues through over thirty challenges which half skill, half absurdity.
Buy now £34.99, Hamleys
Robosen Mini Robot - Toy Story Kit – Woody
Your favourite cowboy, now fully animated and conversational. This robotic Woody walks, talks and gestures with the swagger of the film original, complete with familiar catchphrases and expressive movement.
Buy now £79.99, Hamleys
One Piece Egghead Arc Series
Collectible art for the anime faithful. Sculpted in striking retro-futurist style, these figures blend playful detail with designer edge, making them as appealing on a gamer’s shelf as in a collector’s cabinet.
Available mid-November
Buy now £14.99, Hamleys
Micro Drift RC
A pocket-sized car that thinks it’s on a racetrack. Launch it from its handheld charger, then send it skidding into graceful drifts and spins. Compact, rechargeable and far faster than it looks, it’s ideal for indoor circuits and hallway drag races.
Available from end of October
Buy now £29.99, Hamleys
Star Wars Power Crystal Lightsaber
A build-your-own Jedi weapon for the modern padawan. Mix and match crystals to create new blade colours and effects, then unleash the full symphony of sound. It’s a toy with intergalactic range, and serious living-room theatre potential.
Buy now £39.99, Hamleys
Evie with Blanket
A soft, sleepy companion for the under-fives. Wrapped in her own blanket, Evie is made for comforting hugs and quiet bedtime moments.
Buy now £12.99, Hamleys
Sky Trails: S1 Starter Kit
Part construction, part kinetic art. Build twisting aerial tracks, then send riders flying through tubes, ramps and lifts in endless combinations. It’s creative, hands-on and satisfyingly busy.
Buy now £69.99, Hamleys
Wooden Hamburger Stacker
For the small chef with big imagination. Layer up the wooden bun, patty and toppings to create the perfect pretend burger, no kitchen required. Solid, simple and endlessly rebuildable, this is the kind of toy that earns its keep.
Available from end of October
Buy now £14.99, Hamleys
Hamleys Bertie Heritage Teddy Bear
A bear with proper manners and soft caramel fur. Bertie is the kind of companion who listens, comforts and never argues back. A timeless gift, gently reminding us that sometimes the best toys are the simplest.
Available from end of October
Buy now £19.99, Hamleys
