Subjected to all sorts of aggressors, the complexion is bound for a bad skin day characterised by dryness, itching, burning sensation and discomfort.
Apart from visible symptoms, Lancome associates the temporary outbreaks termed chrono-sensitivity with oxidation and inflammation that contribute to premature skin ageing.
Based on its Advanced Génifique youth-activating serum, the French beauty brand created a soothing version for troubled skin, which increasingly becomes a problem due to modern lifestyles.
Chrono-sensitivity can be triggered by external factors such as changes in temperature, pollution, UV rays, water quality or even the use of cosmetic products. Additionally, stress, fatigue, hormonal cycles and dietary habits often lead to bad skin days.
Around two out of three women have sensitive skin, according to market research among 2,000 respondents in China and the US by Institut Français d'Opinion Publique.
A one-month treatment of the new Advanced Génifique Sensitive calms and strengthens the skin through a dual concentrate of youth-activating serum featuring probiotics and an antioxidant complex in a blue ampoule.
Just as taking probiotics orally benefits the skin, the cutaneous application of the probiotic fractions combining bifidobacteria, yeast and lactobacillus help strengthen the skin's structure and barrier function in combating environmental aggressors.
The antioxidant complex of vitamin E and ferulic acid further complements by fighting free radicals that accelerate skin ageing.
The instability of ferulic acid led to developing Advanced Génifique Sensitive as a fresh cosmetic. Pressing and turning the top of the ampoule releases the antioxidants that mix with the serum base for freshly activated treatment.
The soothing formula is intended for occasional use during sensitivity outbreaks, whereas Advanced Génifique remains the daily serum applied as the first step of Lancome's skincare routine.
