The hype has clearly paid off, with Halo 3 becoming the second fastest selling game in UK chart history. The sci-fi shooter shifted around 460,000 copies in 4 days, bettered only by GTA: San Andreas (677000 copies in 2 days). Perhaps more impressive is the relative sizes of the userbase, with the 360's 1.4 million userbase dwarfed by the PS2's 6.4 million owners. This means nearly a third of UK 360 owners have bought Halo 3.
On the surface these are impressive figures. You can't argue with the overall sales, especially considering the relatively small userbase. But, and you can call me picky here, this means that nearly a million UK 360 owners haven't yet bought Halo 3. Remember, this was supposed to be the entertainment event of the millennium, or something, and yet nearly 2/3 of the target audience didn't bother to pick up a copy. Are they too busy working their way through other games in the 360's, admittedly impressive, release schedule? Perhaps they are waiting for Christmas? Or maybe, just maybe, Halo 3 is for hardcore gamers only and not quite the mainstream entertainment event Microsoft would have us believe. Halo 3 then, still enjoying it?
