It was all bells and whistles for the Master Chief last week, but it seems that the first person shooter has shot, er, prematurely. This week, it's FIFA that's scored.
According to MCV (the source, it seems, for all my news today), the Spiderman 3-beater has dropped 79% in UK sales and has been pipped for the top spot in the all-formats chart by the footy simulation.
How fickle. Perhaps that $10 million marketing strategy should have aimed for the long tail?
