According to news site Gamesindustrybiz, Microsoft is expecting to raise $100m in retail revenue from the glitzy US launch of Halo 2. This would make it more successful than any motion picture opening day in history. From now on, no game launch will be considered complete without a Times Square countdown.
Luckily, the official Xbox website was on hand to help gamers through the excitement with this practical guide to running a launch day party. Never before have so many merchandising messages been squeezed into such a short, seemingly benign feature...
