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The Independent UK
The Independent UK
Lifestyle
Erin Keller

Halloween merch appears on shelves four months early

  • Michaels has launched its "Summerween" collections, featuring Halloween decor four months ahead of the holiday.
  • The craft store offers five unique collections, with "Sweet and Spooky" and "Trick or Treat" currently available in stores.
  • Three additional collections, "Dead Regency," "Iridescent Moon," and an "Alice in Wonderland"-inspired line, are set to be released in July and August.
  • The early release has generated significant online discussion and mixed reactions from customers.
  • Some Halloween enthusiasts expressed disapproval of the bright colours and the premature timing of the seasonal merchandise.

IN FULL

Pumpkin spice July? Major retailer just trotted out Halloween merch amid 100-degree heatwave

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