A recent survey of over 2,500 adults carried out by margarine producer Upfield reveals how important Brits think it is to make environmentally friendly food purchasing decisions.
23% of the UK want to make positive environmental changes to their food purchasing habits, regardless of cost. However, this number jumps to half of the UK (50%), if it meant they did not have to spend more.
The findings show that a third (31%) of Londoners are keen to make positive, environmentally friendly changes to their food shopping purchases, regardless of cost. This is the highest percentage of any area in the UK, making the capital the most environmentally conscious population.
The least conscious area in the UK is the North West, with just one in five (20%) of residents interested in making environmentally friendly shopping decisions, regardless of the cost.
Damian Guha, General Manager of Upfield UK & Ireland said: “Environmental issues are of increasing concern across the UK, and rightly so. With Sir David Attenborough’s documentaries and the recent release of programmes such as Seaspiracy, more and more people are becoming aware of the impact of their purchasing behaviours, and the impact that the food they eat has on the environment."
Upfield says margarine is a good alternative to dairy butter for the value-conscious shoppers as the impact of the pandemic continues to have a knock on effect on people’s purse strings.
And they claim it’s also a greener alternative to dairy butter.
