Brits struggle to show appreciation towards their closest loved ones, according to new research by Aero Bliss.
Whilst many of us agree that we’re feeling grateful towards friends and family this Christmas (89%), the study reveals that almost half of us (43%) find it difficult to show it, with over a quarter (28%) agreeing that they forget or don’t have time (20%).
One in ten of us admit that we only express our appreciation twice a year or less, with 7% of men agreeing they never express their gratitude.
Whilst half of Brits (50%) feel more grateful for their family now than they did before the pandemic; receiving a word or letter of thanks or gratitude makes us feel happy (47%), touched (46%) and special (34%).
Aero Bliss is asking Brits to nominate their unsung hero for the chance to win an exclusive carol concert on their own doorstep.
The Aero Bliss Choir will be visiting winners to spread festive cheer on December 16 and 17. Alongside their doorstep concert, those selected will also receive a selection of Aero Bliss goodies, and a personalised thank you note.
To find out more and to nominate your unsung hero, head to the Aero Instagram channel @aerochocolateuki.
Amy Bennett-Inge, Brand Manager for Aero said: “The last few years have really brought home the importance of friends and family - and there is no better time than Christmas to say a special ‘thank you’ to those who keep us smiling through good times and through bad. That’s why this year we’re encouraging Brits to sing for their unsung hero and send a bespoke ‘thank you’ to those that make every day that bit more special.”
