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The Guardian - UK
The Guardian - UK
Business
Monkey

Half-hearted switchover

Monkey's statistic of the week comes from the good people of Digital UK, the body responsible for overseeing the entirely smooth and not at all problematic switch-off of the analogue TV signal. "Digital switchover now a key driver of digital equipment purchases," announces Digital UK. "52% of those questioned said that switchover was important in influencing their decision to go digital." So let's get this right - digital switchover has influenced people to go digital. But only half of them. A triumph.

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